For Sanford sisters
You’ll find "For Sanford Sisters" printed on every Shimmer Chef product.
"For Sanford Sisters" is a pledge whose story begins in a moment of concern when our founder Jennifer, mother of four teenage girls, discovered her daughters unknowingly using beauty products laden with harmful chemicals that they found on social media.
Alarmed by the potential dangers, Jennifer took matters into her own hands, setting out on a mission to create something better, something healthier. That moment of love and protection sparked the birth of Shimmer Chef—a beauty brand dedicated to making safe products that work exceptionally well.
Our "For Sanford Sisters" pledge serves as a personal promise to each one of our customers that every Shimmer Chef product meets the same high standard of safety and purity our founder first sought for her own daughters. A pledge that each of these products is carefully crafted to be free of harmful ingredients, prioritizing health and effectiveness, just as she would for her own family.
Some brands are born from market gaps. Others are born from motherhood. For Jennifer Sanford, the founder of Shimmer Chef, it was both: a beauty ritual with her daughters, a bout of childhood eczema, and a nagging feeling that the products touching her girls’ skin weren’t safe enough. That moment sparked something deeper—a desire to nourish from the inside out, to protect her daughters’ well-being, and to reclaim beauty as something rooted in culture, safety, and self-respect.
In this week’s Motherhood Identity Series, we meet a mother who became a licensed chef and esthetician to develop her own formulas and built a beauty brand inspired by ancestral Mexican folk remedies, powered by science, and grounded in maternal devotion. As a single mother of four daughters, her story is as textured as the products she creates—full of pivots, sacrifices, and quiet victories.